In the sun-drenched summer of 2023, as we enjoyed life's golden moments - be it exciting events or moments filled with laughter, mishaps and the charming chaos of everyday life - there was this one phrase that always accompanied our spirits: "ThazLife". It was more than a simple saying; it was a mantra, a way of life captured in two simple words. "That's life" - a small but powerful reminder that life has its ups and downs, and that we go through them all together.

But then, as if born from the rays of the summer sun itself, Samuel came up with an inspiration that made our hearts beat faster - the idea of ​​Loretta. An object that was not just a product, but an embodiment of the lifestyle we all aspired to. It was the embodiment of elegance, sophistication and the carefree enjoyment of life.

But such a lifestyle icon required more than just a name; she needed a brand that carried her values ​​and vision - and so ThazLife was born. It was more than just a label; it was a promise, a promise of joie de vivre, style and a touch of luxury.

And so began our journey, guided by the philosophy of ThazLife – a journey of possibilities, creativity and endless joy. Because with a lifestyle brand of such all-encompassingness, you can do more than just sell products – you can make dreams come true, shape lifestyles and fill the world with a touch of sparkle and happiness.

Here we are, on our journey with ThazLife – ready to conquer the world and add sunshine to every day.